Voom, An Airbus Company
Voom offers on-demand helicopters in some of the world's most congested cities, including São Paulo and Mexico City. As the Lead Product Designer and Head of Design, I created Voom's first iOS app, including all marketing launch materials from paid ads to the press kit. The iOS app became a major driver of conversion, converting higher than other channels and eventually representing more than 30% of all paid journeys.
Making helicopters as easy as rideshare
Core booking user journey
These actual screenshots from the live app show how I streamlined the booking experience into a few key steps.
UX Goals Met:
Allow users to make bookings in 3 taps.
Combine the ease of rideshare and the thoroughness of airline booking.
Marketing the app
I monitored app performance and ran creative for the product page, paid ads, search ads, social graphics and press kits to increase utilization and conversion.