UK Labour Party

National Election

I was the Creative Lead for the Labour Party's national election. We achieved all of our growth goals and broke records:

  • Acquired and organized over 120,000 volunteers

  • Raised the most money online for a political campaign in the UK, over $1.5 million through small donations averaging $20

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A first-time visitor experience optimized for growth and action
The Manifesto personalized to the issues that each supporter cares about

In the UK, political parties issue a manifesto with all their campaign promises and policy plans. It's each party's flagship product for the election cycle. I worked with the Labour Party's Digital Team to make the first dynamic manifesto that allowed supporters to create a personalized version with top-level issue briefs, inspiring stories and in-depth policy research.

Sketch

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Visual Design

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