UK Labour Party
I was the Creative Lead for the Labour Party's national election. We achieved all of our growth goals and broke records:
Acquired and organized over 120,000 volunteers
Raised the most money online for a political campaign in the UK, over $1.5 million through small donations averaging $20
A first-time visitor experience optimized for growth and action
The Manifesto personalized to the issues that each supporter cares about
In the UK, political parties issue a manifesto with all their campaign promises and policy plans. It's each party's flagship product for the election cycle. I worked with the Labour Party's Digital Team to make the first dynamic manifesto that allowed supporters to create a personalized version with top-level issue briefs, inspiring stories and in-depth policy research.